Build the sales system before you scale the motion.
I help software and SaaS companies turn a proven product into a structured, repeatable commercial engine: the right market, a clear ideal customer, disciplined pricing, a staged pipeline, and the numbers to run it. Across Egypt and Saudi Arabia.
Over a decade in B2B software sales, with a record of multiplying revenue and building teams that sell the same way, every time.
Most teams can already deliver. What is missing is the commercial system that turns delivery into pipeline, margin, and revenue you can repeat.
The capability is already there. The commercial system is not.
This is rarely a technical problem. It is a selling problem: who to target, what to say, when to demonstrate, and how to move an opportunity to close without relying on memory or the founder's instinct.
Selling by improvisation
- Revenue depends on relationships and whatever comes in
- Every deal is priced differently, and margin leaks quietly
- Only the founder can qualify, price, and close
- Demos happen before the real pain is understood
- No reliable view of pipeline, forecast, or why deals stall
Selling by system
- A defined ideal customer that concentrates effort where you win
- One selling language and pricing rules that protect margin
- A staged pipeline the whole team can run and measure
- Discovery before demo, so every demo earns its place
- A scorecard that shows forecast, risk, and the next action
The real shift is from a company that delivers well to one that sells that delivery with confidence, and repeats it.
A method, not a service list.
Every engagement runs the same sequence: the questions any software or SaaS company must answer before it goes to market, turned into decisions, tools, and a plan the team can actually run.
See the real picture
Your current sources, offers, pricing, follow-up, and win and loss patterns. Where the commercial motion actually leaks.
Choose the market
One priority market and segment, a clear ideal customer, a buyer map, and the value message that lands with each decision-maker.
Offer and pricing
Packaging, pricing logic, discount rules, and approval limits. A structure that protects margin before any quote goes out.
The sales process
A staged pipeline with clear gates, a qualification scorecard, discovery, demo, proposal, and objection handling.
Run and measure
CRM and pipeline rules, a KPI scorecard, forecasting, and the weekly rhythm that keeps execution disciplined.
The 90-day plan
A practical roadmap to validate, convert, and optimize, so the strategy becomes a working sales motion instead of a document.
Three gates keep the pipeline honest. A weak deal stops consuming time instead of drifting into a demo it was never ready for.
Before we invest time
Pain, fit, and access to the decision-maker are clear.
Before any demo
Discovery is complete, so the demo speaks to real needs.
Before a quote goes out
Requirements and budget fit are confirmed.
Build the commercial system
The one-time foundation every repeatable sales motion needs.
- Market and ideal-customer framework, plus account scoring
- Positioning, offer structure, and pricing governance
- Sales process, playbook, and qualification scorecard
- KPI scorecard and a 90-day execution plan
Run it with discipline
Once the foundation is approved, disciplined execution every month.
- Weekly pipeline review and deal-blocker clearing
- Forecasting, KPI tracking, and performance analysis
- Strategic deal support and team coaching
- Continuous refinement of messaging and process
Not a framework. One consultant, one name, one number.
Mohamed Bakry
Commercial & Sales Consultant — Software and SaaS Companies
I’m Mohamed Bakry — a commercial and sales consultant for software and SaaS companies. Over a decade running enterprise ERP and SaaS sales, most recently as Sales Manager at Era Group in Saudi Arabia, I built ideal-customer profiles from nothing, sold through multi-stakeholder committees, and owned a SaaS product end to end. I now bring that same operating experience directly to founders and sales leaders — not a methodology borrowed from a book.
Built on the ground, not in theory
A commercial operator who has done the work.
The commercial system I build is the same one I have run and rebuilt in real markets, not theory drawn on a whiteboard.
How the numbers got made
4.5× and 60% growth, back to back
At Era Group I built ideal-customer profiles from scratch for enterprise accounts across KSA, put stage-gated pipeline discipline in place, and ran consultative selling cycles directly with C-level stakeholders — then coached the team to hit target again the quarter after.
Owned a SaaS product end to end
As Product Owner for OTLOB PLUS at IDM Agency, I set the product strategy, worked directly with restaurant owners and staff to find real pain points, and ran go-to-market — from positioning to the partnerships that got it in front of buyers.
Won business through formal procurement
At IC | Intelligent City I worked both private and government accounts — reading procurement regulations, preparing proposals, and competing in formal tender processes for software and hardware deals most sales reps never learn to navigate.
Sold into a technical, regulated vertical
At GTS Systems I sold Laboratory Information Systems to healthcare providers — running full needs assessments with technical teams and guiding deals through implementation, not just the signature.
Sales leadership with real product depth
I have spent more than a decade in enterprise software sales and business development, including owning a SaaS product end to end. I have sold to multi-stakeholder committees, built ideal-customer profiles and pricing from scratch, and coached teams to beat their targets. That means the system I build for you is grounded in how buyers actually decide, and in what a team can realistically execute.
Figures reflect documented sales results. Client names and engagement specifics stay confidential, and can be discussed under NDA on a call.
Where I work
Technically strong. Commercially unstructured.
Software & SaaS founders
The product is proven, but sales still run through you.
Implementation partners
On Odoo, NetSuite and beyond, entering or scaling in Egypt and Saudi Arabia.
Sales leaders
You need pipeline discipline, honest forecasting, and a team that sells one way.
Teams leaving legacy tools
Moving buyers off old systems and packaging it into a clear commercial offer.
Contact me if…
- Your deals still close on relationships and luck
- Your pricing changes with every quote
- Your pipeline lives in someone's head
- Your forecast is really just a hopeful guess
- Your growth plan is hire and hope
- Only the founder can qualify, price, and close
Start with a diagnostic session.
Choose the session that fits, pick a time that suits you, and confirm. You get an instant confirmation — no forms, no waiting for a reply.
- › Pick a time that suits you — confirmed on the spot.
- › No obligation and no generic pitch. A real read of your situation.
- › Available in Arabic or English, across Egypt and Saudi Arabia.
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