Bakry Consulting
Insights & Articles
Practical thinking on commercial growth, ERP & SaaS sales.
Sales Strategy
Why ZATCA E-Invoicing Is Quietly Building the Best Pipeline in Saudi Software Sales
ZATCA’s e-invoicing waves are one of the cleanest, time-bound buying triggers in the Saudi B2B software market — if your sales process is built to use them.
Sales Strategy
The Ideal Customer Profile Most SaaS Founders Get Wrong in Egypt and Saudi Arabia
Most ICPs describe who could use the product, not who is actually about to buy it. The fix is not more firmographics — it is finding the trigger event behind your real wins.
Sales Strategy
Selling ERP to a Committee, Not a Person: A Field Framework for MENA B2B Deals
Enterprise ERP and SaaS deals rarely die because one person disliked the demo. They die in a room of five to eight stakeholders with different, sometimes conflicting, success criteria.